Some retail pitches are easier to deliver than others. But when it comes to consumer finance, there is one pitch that will help you close more deals, build stronger customer relationships, and earn more revenue over time. It’s a finance-forward pitch, with a FormPiper foundation. Ready to learn more? Let’s dive right in.
Pitch Pillar #1 – Convenience
Financing is – or at least should be – a major convenience for the customer. They want a product or service, and financing gets them one step closer to that desire. Everything about your customer finance program should be driving towards convenience, and your pitch should have that element built right in. Your team members should be emphasizing that applying for financing is convenient, and that financing will make everything easier. It should not be afterthought of an option in your sales pitch; it should be central to it.
When the customer begins to think of financing not as some long, laborious process, but as a convenience for them to take advantage of, it shifts their thinking and opens up new possibilities in the customer relationship.
Pitch Pillar #2 – Flexibility
There is a misconception that only customers who need financing seek it out. In truth, many customers appreciate financing simply because of the flexibility it provides. Everyone loves having options, and a robust, smoothly-operating consumer financing program provides your customers with options that make potential purchases seem less intimidating.
That offer of flexibility could end up being a serious differentiator between you and a competitor. If you offer and emphasize consumer financing and the flexibility it provides as part of your sales pitch, and your competitor doesn’t, you already have a built-in advantage over them.
Pitch Pillar #3 – Speed
Last, but certainly not least is delivering on speed. This ties into both of the other pillars; financing won’t be convenient if it’s not quick, and a slow-as-molasses application process sure takes a lot of the flexibility out of the equation. If a customer gets bogged down in a slow process, all of the other benefits of your consumer finance program go out the window. No one likes to have their time wasted.
That’s where FormPiper comes in. As a complete consumer finance automation solution, FormPiper helps you deliver on all of the pillars of your pitch by backing up the triple promise of convenience, flexibility, and speed. FormPiper reduces the mind-numbing wait time of the application process by allowing you to transmit data to multiple forms with the click of a button, making things faster, easier, and more convenient for both your team members and your customers.
With a strong sales pitch that emphasizes a convenient, quick, and flexible customer experience and the backing of the ultimate consumer finance automation solution, you’ll be well positioned to pull in more revenue and make the most of your consumer finance program for years to come.
