Certain products are highly specific and catered to a very small subset of the population, like rain boots for dogs or custom-made adult tricycles. Others are practically universal, like mattresses. Waterbed and hammock enthusiasts aside, most people in America sleep on some kind of mattress. And unlike some more exotic or unusual products that we might buy on a whim, mattresses are something nearly everyone wants to feel confident in purchasing.
In short, when it comes to selling mattresses, the customer’s comfort really is everything. With that being the case, why shouldn’t they be comfortable with your consumer finance program, too? A strong consumer finance program will help your mattress store grow its revenue and keep customers coming back. We’ll explain how.
Mattresses Are a Big Purchase
For most customers, mattresses aren’t a particularly frequent purchase, and they often are, from a budgetary perspective, a pretty big one. That’s a big reason why having an effective consumer financing program in place is so important for mattress retailers.
You want your customers to feel like they have the power to make this important purchase on their terms, and you want to make them feel completely at ease throughout the entire purchasing process. A well-packaged consumer financing offering can help you get them in that relaxed state of mind.
Mattresses Are Personal
The choice of the mattress we sleep on each night matters to our personal wellbeing, and that means mattresses are just different than many other products – they’re personal. Your customers want to buy from a retailer they trust and that makes them feel at home. Extending consumer finance offerings to your customers is a step towards building that kind of relationship.
You also need to make sure that the finance application process itself does not then take your customers out of that mindset. Leveraging a superior finance automation solution like FormPiper will help smooth out the whole process and avoid making your customers feel like they are being strung along or having their time wasted. Creating convenience and showing that you care about your customers’ time is another important part of building trust.
Flexibility Matters
Some customers may love a particularly firm mattress, but that doesn’t mean they want their purchasing options to be similarly immovable. A robust consumer finance program, powered by the FormPiper finance automation solution, provides customers with options and helps them feel comfortable throughout the purchasing process.
Think about it from a marketing perspective. How can you pitch customers on this idea of comfort and restfulness if your financing process is uncomfortable and makes customers want to jump out of their chair and head out the door? With FormPiper backing your finance program and making every step of the financing process easier for you, your customers, and your employees, you won’t have to worry about that.
Make the most of the FormPiper difference and see how much more comfortable it makes your customers with the financing process, and how much easier you rest with boosted revenue, easy reporting, tailored services, and a smooth application process.
Book a demo with one our mattress and furniture reps today.
