Mattress store owners know that every sale matters, and that profit margins can often be tight. That’s why it’s so important for mattress stores to find revenue boosters wherever they can, and when it comes to boosting revenue in the mattress business, there’s one option that stands above the rest: a strong consumer financing program.
As a revenue booster, an effective financing program is an exceptionally good option for mattress stores, but the word ‘effective’ is important. A poorly run, or half-attempted consumer finance program can fall short of expectations or even be a drag on your business. With that in mind, here are the keys for mattress store owners to make the most of their consumer financing programs to turn them into revenue-driving machines, sell more mattresses, and help more customers rest easy.
Adjust Your Angle
It’s all to easy to think of your consumer financing program as a secondary piece of your business plan – if you think about it regularly at all. For many business owners, having a successful finance program starts with a perspective adjustment. It’s important to understand that offering consumer financing to every customer, every time, will boost your revenue in the end. Once you understand that and have shared that perspective with your team members, you can focus on optimizing your financing program to maximize that boost.
Stuff Your Sales Pitch
Consumer financing needs to be at the core of your sales pitch. It’s not just an option for customers who wouldn’t make a purchase otherwise – it’s a selling tool that you and your team can use to close more deals and get a leg up on the competition. Even customers who might make a purchase without financing may see your business in a more positive light if you provide them with the added flexibility that consumer financing brings.
Work with your team members to establish the consumer finance pitch as a key part of your sales pitch as a whole. In fact, consider building your whole sales pitch around it. You may very well find that your customers truly appreciate the added flexibility, and you will certainly find yourself closing more deals over time.
Lay Back and Let FormPiper Help
There’s nothing better after buying a new mattress than laying down for a refreshing nap or a comfortable night’s sleep. But what if you could enjoy that same level of mental comfort with your customer finance program? With FormPiper’s managed or self-managed services to automate and streamline your consumer finance program, you can.
The FormPiper difference is based on creating greater convenience for you, your customers, and your team through a streamlined application process, top-notch data security, superb reporting, and an exceptional lending network that can easily be expanded to meet your needs. Start exploring all that FormPiper has to offer, and see how it can make a big difference in terms of comfort and closed deals for your mattress business.
